Media Centre

• London named top European city for meetings and events for third consecutive year
• New Growth Plan puts Experience Economy at the centre of city-wide growth
• London Convention Bureau returns to IMEX Frankfurt with 22 top partners

• London’s booming experience economy taps into high consumer demand for unique experiences, with new entertainment districts Immerse LDN and East Bank now open
• Up to £10bn[i] is being invested into London’s experience economy over the next ten years, from hotels to attractions

• 50 new hotels are set to open in London in 2025, adding to the existing 1,900; and over 300+ in the pipeline[ii]
• A ten year growth plan for London has launched, identifying the experience economy as a priority in making the capital’s economy more prosperous, inclusive, and sustainable

This document outlines the key milestones, events, and initiatives for the first half of 2025 across our core areas of focus. It is designed to give members of the press a clear timeline of activities to track and cover.

• London-based startups raised $10.8B overall last year  

• London AI startups raised $3.5B in VC in 2024 

• London health AI startups raised $556M in 2024;  the second-highest year on record